The 13 Rules for Creating a Prestige TV Drama By Logan Hill

Rule 1:
Start with an anti-hero.

A. Make him middle-aged.
Anti-heroes between the ages of 35 and 55 can often be found leading lives of quiet desperation, tied down by two kids and a suburban home. These protagonists will encounter midlife crises, affairs, and pressure from characters both older and younger. Right now, as the economy continues to skid, a middle-aged ­person losing his edge isn’t a bad metaphor for a generation grappling with the fallout of the long-gone American Century. Try a guy who’s lost a bit of his mojo and who’s struggling to get it back: an avatar for boomers holding on to their golden age but aware of their mortality. (See Mad Men’s Don Draper, House of Cards’ Frank Underwood, Breaking Bad’s Walter White, Homeland’s Nicholas Brody, Justified’s Raylan Givens, The Walking Dead’s Rick Grimes, and Boardwalk Empire’s Nucky Thompson.)
B. Give him a health problem and a traumatic memory.
There’s a difference between anti-heroes and monsters: Viewers can understand and sympathize with anti-heroes, despite their awful behavior. So give yours an illness that could happen to anyone (see Tony Soprano’s panic attacks, Don Draper’s heart trouble, Nicholas Brody’s battle scars and PTSD, and Walter White’s cancer). Then flash back to his traumatic past to explain how he became such a mess (see Tony’s mom, Don’s whorehouse childhood, Brody’s eight years in captivity, and Walt’s business failures).

C. Make him great at his job.
Audiences don’t need to like an anti-hero, but they have to be impressed by him. They’ll excuse any affair or murder if a character is exceptional at something. So make him among the best in his field, be it advertising (Don Draper), meth cooking (Walter White), glad-handing (Nucky Thompson), serial killing (Dexter Morgan), or crisis management ­(Scandal’s Olivia Pope), and make his expertise part of the thrill of the show. He needs to be dizzyingly talented — but also not so good that he’s invincible. He needs to feel a ­competitive fear of legitimate rivals that drives him to more extreme actions and raises the dramatic stakes.

D. Make his business a microcosm of the American Dream.
Prestige TV needs to resonate deeper than your standard ­procedural about doctors, cops, or lawyers. The anti-hero’s ­occupation should put him in contact with a wide range of greedy and power-mad characters in a competitive, capitalistic field where there’s room to grow: drug dealer (The Wire’s ­Stringer Bell), mob boss (Tony Soprano), lawman (Raylan ­Givens), congressman (Frank Underwood). An intense, classic American workplace offers ways to ratchet up the tension and say something about bigger issues, like power, greed, and capitalism.

E. Give him a secret.
If he’s keeping something from his family — whether it’s his meth business (Walter White), affairs and stolen identity (Don ­Draper), an Al Qaeda plot to kill the vice-president (Nicholas Brody), or a desire to quit the KGB (The Americans’ Philip ­Jennings) — that gives you an easy, obvious handle on “the human heart in ­conflict with itself,” which Faulkner dubbed the root of all good writing. A secret also pushes the narrative: Eventually his spouse will find out and eject him from their home, upending what little stability he has left. Whatever he’s hiding, it’ll ­provide a launching pad into discussions about real marital problems, interior lives, public selves, and trust.

F. Make him a woman.
For nearly two decades, the dramatic anti-hero has usually been a man — but thankfully that’s changing fast. The Americans, Homeland, Scandal, Game of Thrones, and even dramas in ­comedy drag, like Enlightened and Girls, have given us ­compellingly screwed-up female protagonists who check all the necessary boxes. For example, on The Americans, suburban mom (A) Elizabeth Jennings was raped and abused earlier in life (B) and is a brilliant KGB spy in Cold War–era D.C. (C and D) who hides her secret identity from everyone except her husband (E).
Rule 2:
Give him a family.
What links most dark, Emmy-hungry dramas — from Mad Men, The Americans, The Walking Dead, and Breaking Bad to The ­Tudors, Downton Abbey, and Game of Thrones — is that, at their core, they’re really just shows about families. There’s often a spouse who serves as the show’s conscience (Carmela Soprano, Skyler White, Betty and Megan Draper, Jessica Brody); a rebellious, troublemaking daughter (Meadow Soprano, Sally Draper, Dana Brody); and a negligible, clueless son (A. J. Soprano, Walt Jr., ­Bobby Draper, Chris Brody, Carl Grimes). To raise the stakes and magnify the sense that the anti-hero will do anything for his family, give one of his kids a disability: On Sons of Anarchy, Jax’s child is born with a heart defect, and Breaking Bad’s Walt Jr. has cerebral palsy.

Rule 3:
Set your show at the end of an era.
Let your protagonist embody some historical shift by thrusting him right into it: Prohibition-era Atlantic City (Boardwalk ­Empire), sixties Madison Avenue (Mad Men), post-Edwardian England (Downton Abbey), the Reconstruction-era West (Hell on Wheels). This gives the series a finite shelf life (typically six ­seasons) and a sense that the world is changing, not like some timeless, Simpsons-like Springfield, where there are no ­consequences because everything always stays the same.

Rule 4:
Give the hero a mentor or a protégé.

Almost every great prestige drama uses TV’s long-form ­potential to dramatize generational shifts. Whether on ­Madison Avenue (where Don Draper squares off against Peggy Olson) or at the CIA (where Carrie Mathison clashes with Saul Berenson), this conflict is key. There should either be an older, authority-figure mentor whom the protégé can buck up against (or who can be killed and later avenged), or a younger character who threatens the anti-hero’s sense of power and makes him feel obsolete.

Rule 5:
Add a nemesis with problems of his own.
So you’ve got a brilliant anti-hero — now write a villain who’s just as complex, potentially even more monstrous, and with motivations that are equally plausible. Think nasty opponents like Mad Men’s Pete Campbell, Sons of Anarchy’s Clay Morrow, and Boardwalk Empire’s Nelson van Alden. Or half-­decent guys like Breaking Bad’s Hank Schraeder or ­The ­Americans’ Stan Beeman. The best villains, like Stringer Bell and Justified’s Boyd Crowder, often become fan favorites.

Rule 6:
Then write a bottle episode.

Narrative sprawl is great, but some of the best episodes in recent dramatic television have been minimalist two-handers: Mad Men’s “The Suitcase,” which pitted protégée Peggy Olson against mentor Don Draper. Or the Jesse Pinkman–versus–Walter White face-offs in Breaking Bad’s meth-lab episode “Fly.” These episodes distill the long story arcs of larger series into simpler generational clashes.

Rule 7:
Put a drug at the center.
The illicit-substance trade is one of TV’s most durable ­metaphors for American capitalism, and many prestige dramas revolve around a drug, whether it’s alcohol (Boardwalk ­Empire), crystal meth (Breaking Bad), or crack (The Wire). This allows for sketchy supporting characters, outlandish violence, and heartbreaking, “butterfly effect” consequences for everybody along the distribution chain.

Rule 8:
Cable dramas need to distinguish themselves from broadcast fare, and sex is an easy way to do it. On basic cable, push the boundaries of what’s allowed (Roger Sterling’s blow job, witnessed by Sally Draper, on Mad Men). On premium cable, the sky’s the limit: At minimum, include plenty of gratuitous ­nudity (Game of Thrones’ wenches; The Sopranos’ Bada Bing Club, Boardwalk Empire’s Paz de la Huerta), then let your imagination run free. Everything from polygamy (Big Love) to sexual torture (Joffrey on Game of Thrones) to regenerating vampire hymens (True Blood) is fair game.

Rule 9:
Parcel out the violence.
Photo: oliver leedham / Alamy/? oliver leedham / Alamy
As Hitchcock knew, suspense is in the anticipation of violence rather than the gore. Stage a murder in every episode, and you’ll end up with just another CSI-style cop show. In long-form TV, suspense should build over many consecutive episodes. On Breaking Bad, for instance, Gus Fring is an unrepentant sadist — but he rarely acts. When he does, slashing Victor’s throat with a box cutter, it’s utterly shocking. To show violence’s lasting consequences, try chopping off a body part (Ned’s head and Jaime Lannister’s hand on Game of Thrones, Robert Quarles’s arm on Justified, and Mad Men’s mowed foot).

Rule 10:
Every serious drama pilot must have at least two of these things:
A. A health scare.
The easiest way to make viewers forget they’re rooting for mobsters or serial killers is to stage a medical emergency early on: In the Sopranos pilot, Tony collapses following what he thinks is a heart attack. On Sons of Anarchy, Jax’s baby has emergency ­surgery. On Justified, paramedics rush to save Boyd after he’s shot in the chest. On Breaking Bad, Walt is diagnosed with inoperable lung cancer. On Dexter, Rita’s son, Cody, gets sick. On Boardwalk Empire, Margaret Schroeder miscarries.

B. A corpse disposal.
So many series premieres feature such scenes that it’s down-right eerie: On The Americans, the Jenningses soak a body in acid. Dexter disposes of a child molester’s corpse in the woods. On Boardwalk Empire, Eli dumps Hans’s corpse at sea. On The Sopranos, Christopher buries Emil. Hiding or disposing of a body (and not just killing somebody and running away) establishes the rules of your show’s ­universe: Actions have consequences, and loose ends must be tied — only to become unraveled later, when characters’ sins come back to haunt them.
C. A party scene.
A long-arc prestige drama usually requires a sprawling world of characters that’s large enough to sustain years of intertwining story lines. But how to introduce them all? Almost every great drama pilot has a party in the ­premiere — whether a birthday party (The ­Sopranos, Breaking Bad), funeral wake (Six Feet Under), countdown-to-Prohibition blowout (Boardwalk Empire), or royal feast (Game of Thrones). It puts characters in the same room and establishes the existing relationships, demonstrating the complex verisimilitude of the show’s world.

D. A huge explosion.
Nobody’s going to know that you have an impressive budget if you don’t flaunt it early. So blow up something big in the pilot. Like a warehouse (Sons of Anarchy), restaurant (The Sopranos), airplane (Lost), or church (Justified).

E. A demonstration of our hero’s superpower.
Remember Don’s genius Lucky Strike pitch (“It’s Toasted”)? Or how Carrie spotted Brody’s finger-­tapping terrorist code? Or when Jack performed surgery on a fellow Flight 815 passenger? Each pilot moment established that the character was the smartest person onscreen. Audiences can’t help but aspire to that expertise, even if the script is rigged.

Rule 11:
Hit the books.

Scatter literary references like birdseed. If the show is great, fans and recappers will spend endless hours searching for hidden meanings, regardless of whether such meanings exist or your references cohere. And if an episode is iffy, overt symbolism will distract and give your show the patina of smarts. Why not name your prison “Emerald City” and call the show Oz? Why not cite Dante’s Inferno on Mad Men, along with The Decline and Fall of the Roman Empire and Frank O’Hara’s poetry? What does Leaves of Grass have to do with Breaking Bad? Probably not much more than Tom Sawyer or Animal Farm had to do with Lost.

Rule 12:
Let nobody be safe.

Killing main characters will keep your audience on its toes and telegraph your intention to take dramatic risks. And when you’re planning that big shocking death scene, try to schedule it for a season’s penultimate episode, to take some pressure off the finale. Rest in peace, Lane Pryce (Mad Men), Ned Stark (Game of Thrones), Mike Ehrmantraut (Breaking Bad), Donna Lerner (Sons of Anarchy), and Stringer Bell and Wallace (The Wire), all of whom met their ends in penultimate episodes.

Rule 13:
Don’t forget the comedy.
Follow the previous dozen rules and things will get bleak pretty fast. Be sure to give some occasional comic relief. Saul Goodman, Badger, and Skinny Pete help to lighten the mood on the otherwise pitch-black Breaking Bad. Mad Men needs Roger’s quips and Harry’s buffoonery. And even The Wire had its own comic catchphrase: Senator Clay Davis’s “Sheee-it.”

This article previously appeared in the May 20, 2013 issue of New York magazine.

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darlin Jul 10, 2013
I think this article would have been more effective if you had compared the formula to a pre-determined list of shows instead of mentioning 21 different shows when they fit the point you were making. Not all mentioned were «prestige» either (I guess thats subject to debate…). Raylan Givens is not an anti-hero. The middle age profile was spot on though!
I was happy to see House of Cards given some recognition.
trainerbarry May 29, 2013
Rule 14: Don’t expect it to be broadcast on NBC, or, if it is, don’t expect them to air it in the same timeslot for more than two weeks in a row, without it being
A. Pre-empted
B. Cancelled
PhDiva May 24, 2013
So a black person saying a bad word is «comedy» according to vulture? The only thing more racially annoying than shows and films that feature black people cursing as «comedy» are white viewers who think that this is funny. I am black. I don’t find this funny. Perhaps somebody white would like to explain this to me.

Also, Olivia Pope has no health problem and no traumatic past; in fact, until the last 15 seconds of the finale of season 3, she basically had no past at all. In fact, few of these «rules» apply to Scandal. Of course, there are so few dramas featuring black woman in lead roles — the last one was decades ago — that there is no real sample to test here.
Arbo_Cobra May 30, 2013
@PhDiva — «So a black person saying a bad word is «comedy» according to vulture? »

Hardly. In a very serious show with a great many black characters, and a whole lot of swearing from characters of every race, Clay Davis stood out because of his larger than life personality.

He was funny because he was unapologetically self-serving and blissfully un-conflicted about it. On The Wire, even the most hardened criminal felt regret or found ways to justify their behaviour to themselves, that’s what made it such a good show. Sen. Davis was the «comic relief» because his breezy, uncomplicated corruption stood in stark contrast to everyone else.

His favourite phrase «Sheee-it» might have been a catch-phrase, but it wasn’t the show’s catch-phrase it belonged to Davis himself. He was the kind of guy who would think that having a catch-phrase was all part of the «Senator Davis Persona».
ewallace May 21, 2013
SAMCRO. That is all.

wakkisueMay 16, 2013

Wait, Don Draper had a heart problem? I missed that.

seanlaw81May 17, 2013

@wakkisue — Yeah, Betty even made him cut the salt from his diet when he used his high blood pressure as an excuse for crashing his car (he was really drunkenly kissing Bobby Barrett). When the kids asked why no salt for daddy, Betty’s response was sadly beautiful: «Because we love him.» That scene closed the epidode. 2.05 «The New Girl»

Starkwold64May 16, 2013

i’m so done with boardwalk empire they killed off owen.

AnnEggVealMay 16, 2013

Carmela was the «conscience» of The Sopranos?? She was almost as evil as Tony!

efs120May 16, 2013

@AnnEggVeal — She wasn’t evil, but as Tony pointed out several times, she was willfully ignorant because she enjoyed the lifestyle that Tony’s crimes paid for. Definitely not a conscience of the show. If there’s anyone that can be called the conscience, it’s Melfi.

EggheadMay 16, 2013

I am a sucker for period dramas. Keep ’em coming…even if it all really is just formulaic!

Don’t forget that there should always be an underestimated underdog character. These characters may make the viewer prefer following their trajectories to the anti-hero’s journey. At least I do. Richard Harrow! Peggy Olsen? Except maybe packing a little less heat.

TecumsehMay 16, 2013

That photo makes me think I should have watched True Blood last season

schulbergMay 16, 2013

That’s a beautiful looking blowjob, mad men!

sidewalkmanMay 16, 2013

wait a minute….Tony was only 38???? wow….

dummypantsMay 16, 2013

Nurse Jackie was one of the first great female anti-heroes and she gets nary a mention. How about Nancy Botwin?

MseifeMay 16, 2013

@dummypants — well the article was about tv DRAMAS and those are both comedies

sidewalkmanMay 16, 2013

@Mseife — Actually Nurse Jackie is both, so it falls into dramedy…nice article….so true on all accounts….

TecumsehMay 16, 2013

@Mseife — I would put «comedies» in quotation marks

PotKettleBlackMay 16, 2013

If Vulture makes the point that these rules apply JUST as easily to prestigious shows with anti-heroes as those with anti-heroines, why do they have «Oh, and women, too» as a separate rule further down the list?

merpMay 16, 2013

Wasn’t the Wire heroin? Bubbles was a junkie, for example, and there was the whole, er, «H»amsterdam thing…

(I mean, the point is not lost, but I like to keep my drugs straight.)

dummypantsMay 16, 2013

@merp — Yes, and I’d also like to point out that’s not a crack pipe in the picture.

MCS1991May 16, 2013

@dummypants — haha I thought I was going crazy, I was sure that wasn’t a crack pipe.

harleybMay 16, 2013

@dummypants — That’s exactly what I thought but didn’t have the nerve to write! Too funny

kaspar.anzenbergerMay 16, 2013

Justified doesn’t fit in this at all. Can raylan even be considered an anti-hero?

TineMunkMay 16, 2013

@kaspar.anzenberger — no, which is why halfway through the start mentioning it like Boyd’s the main character.
(Not saying he isn’t awesomesauce, just saying he isn’t the lead)

ewallaceMay 21, 2013

Yes, in the sense that Raylan and Boyd are essentially the same person. They both lie to themselves to justify (ha!) their actions.

annyMay 16, 2013

I’m sad that it’s necessary that Vulture has to add that ridiculous spoiler alert.

WallyEastMay 15, 2013

I don’t want to alarm any other Gen Xers but in #1: «Anti-heroes between the ages of 35 and 55 … an avatar for boomers holding on to their golden age but aware of their mortality,» but those aren’t boomers, those are Xers. (Don Draper, chronologically speaking obviously isn’t either but he’s the same as a current Gen Xer.)

CellarDoorMay 15, 2013

Agree with all of this but….Betty Draper is the shows conscience? Meadow was a rebellious, troublemaking daughter (I guess possibly, in the sense that she acted like a normal human being and not a mobster)?

seanlaw81May 15, 2013

@CellarDoor — I mean I guess Betty was a complete biotch for expecting her husband to help raise the kids, not philander, not get sh**faced drunk all the time and be truthful about his basic identity. She should have just made the food, done the laundry and let Don be Don, right?

CellarDoorMay 15, 2013

@seanlaw81 — I didn’t mean to diminish Don’s terrible husbanding in any way (if she’d dumped him in the pilot I wouldn’t have blamed her, and that’s without the litany of awful crap that followed); I just meant that I’ve never seen her as some glowing moral compass, or the only person making any rational real-world sense in the way that Carmela and Skyler did.

blanketmonsterMay 16, 2013

I think Sally Draper is the show’s conscience.

seanlaw81May 15, 2013

Needs more Swearengen.

emdashMay 16, 2013

You’re right, there’s not a single mention of Deadwood. That hurts, Vulture!

kafkaskMay 15, 2013

Wait… 35 is middle age? Shee-it.

RKGMay 16, 2013

@kafkask — Well, according to the scientists at Google, the average life expectancy in 2010 averaged for the entire planet was about 68, so 34 would be the middle of that.

In the US, It’s usually between 78-80, so middle age—or the midpoint of life—would be 39 or 40.

kafkaskMay 16, 2013

@RKG — I believe my midlife was somewhere around 18.

sidewalkmanMay 16, 2013

@kafkask — But what about the whole 40 is the new 30 and 60 is the new 40 thing????….lol

IrememberwhenthissitewasgoodMay 15, 2013

Im nervous to read this since I haven’t seen ALL of these shows and I dont want to read any spoilers. Is there honestly anyone who has seen ALL of them?

emdashMay 16, 2013

I haven’t, but I’m of the opinion that chances are 1. I won’t remember for lack of investment and 2. The setup/fallout is more important than the revelation itself.

But if you’re a reasonable (vs. extreme) spoilerphobe, I’d skip 1E (secrets), 9 and 12 (deaths), and 10 (pilot plot points).

vashjinnMay 16, 2013

Yup me. Have never seen an episode of the shows mentioned.

mz01May 15, 2013

scandal and true blood are prestige dramas?

gerald66May 15, 2013

@mz01 — well they wanna be

efs120May 16, 2013

@gerald66 — I don’t think they do. I think both of them are happy to be popular, pulp fiction shows. Neither is going for prestige, in my opinion.

clenpi2May 15, 2013

Well Scandal is the top drama of it’s network and third of all network tv. That is pretty impressive. They also caused Nielsen to ADD Twitter as a Ratings medium.

I don’t watch True Blood.

SomethingYouSaidMay 15, 2013

right? i think they’re confusing ‘popular’ with ‘prestige’. no way scandal makes the prestige list

clenpi2May 15, 2013

@SomethingYouSaid — You also have the first black woman to lead a prime time drama in 40 years. Prestigious and sad at the same time.

sidewalkmanMay 16, 2013

@clenpi2 — that doesn’t make it prestigious…just ridiculously sad and pathetic…much like the writing and cliched storylines…..

CarlitosMay 15, 2013

‘Scandal’, yes. It became the «prestige» network drama du jour this season, replacing ‘The Good Wife’, which has been kind of mediocre this year.

As for ‘True Blood’, I can’t think of a *less* «prestigious» drama.

holdforhollisgreenMay 15, 2013

Perhaps Vulture writers have access to a parallel universe where True Blood is prestigious and even coherent. It’s the same universe in which Sex and the City is funnier than 30 Rock.

alexwrightMay 15, 2013

I think Scandal is prestige. The thing is that not a lot of people get what it’s trying to do. Scandal present a very dark dystopian view of the political sphere. Plus if shonda was a white dude everyone would trip over themselves to tell you how brilliant it is. Case in point anything ryan murphy has written ever.

SaraRMay 16, 2013

@alexwright — Seriously? Seriously?? Scandal is fun and deliciously crazy but the way it’s written/directed/acted prevents it from being prestigious. It’s all style and very little substance. I get that Shonda & Co. are trying to show the darkness of the American political world, but they consistently sacrifice compelling character development in favor of the next crazy thing they can do. The president’s shot! Then he kills the SCOTUS justice! Then he finds out about defiance! Then he has sex in a control room with Olivia! Nothing is ever allowed to breathe. That’s the difference between Scandal and prestige dramas.

emdashMay 16, 2013

@alexwright — Hmmm… see, I never get the feeling Scandal is trying to «tell» me something, only that it’s trying to shock me. All of what they’ve done has felt fairly superficial; it’s dark but not necessarily deep. Which is wildly entertaining, of course. But I feel like if it were truly great, there would be far fewer extended monologues about people’s feelings (for example).

efs120May 16, 2013

@alexwright — Yes, The New Normal got raves! Don’t let facts get in the way of whatever argument you think you’re making.

bartlebyMay 16, 2013

@alexwright — Shonda Rimes does middlebrow entertainment, and there’s nothing wrong with that. Scandal belongs in the same category as True Blood, Elementary, Grey’s Anatomy, The Good Wife, etc. These shows are not, in any way, that in-depth about characters or themes. The plotting serves only to entertain us and not necessarily to make a grander point about something. I’m a woman of color and I don’t think critics are being unfair to her based on her skin color or gender. I think she’s been fantastically rewarded for her prime-time dramas, which are conventional, but entertaining and remarkable for their multiracial casts.

sidewalkmanMay 16, 2013

I know right??? hardly….theyr’e like D-list prestige dramas…and im being very generous here…..


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