Do find a premise that’s fresh and original. Mimicking what’s already on television will not make you stand out in the writing crowd.
Do choose a premise that has infinite story possibilities. Networks crave long-running series like Law & Order and Friends.
Do set up the series franchise. Your pilot script should act as a blueprint for the entire series. It should introduce the premise, characters and structure that will come into play on a weekly basis. Only use flashbacks, voiceovers, or other clever storytelling devices if you envision them in future episodes.
Do be sure your characters talk in distinct, consistent voices. If a character speaks in slang he must always speak in slang. Once your pilot is finished, go through and read aloud each character’s dialogue separately from start to finish to hear if your voices need tweaking.